Business expansion decisions are often heavily influenced by Customer Acquisition Costs and time it can take to acquire new customers. This includes getting them familiar with your services and brand, getting them interested, and then the final ‘nudge’ that makes them buy something from your business. The truth is that new customers can be really expensive to bring onboard, and generating new leads can take forever. What if we told you there was a way you could solve both those issues NOW. Dear business owner, meet your new best friend: Pay Per Click Advertising (PPC).
Why Choose Us
We have 100 percent customer satisfaction rate for a reason—we not only make big flowery promises but actually live up to them. We think the customer is king and this is why we offer the most competitive rates for your PPC campaigns—tailored and customized according to your industry and budget. With our years of experience and a team of certified professionals, we ensure quality control. Whatever it may be, we got you covered—all you got to do is sit back and watch your business grow.
Ready to grow your business? Let’s get started. Call us or drop a line today!
What is PPC?
Like the name suggests, this advertising model targets visits to a website by bringing in targeted customers who are looking for services related to what your business offers. Each time an advert brings a website visit, you are charged a small fee. If the ad has been set up correctly keeping in mind the buyer persona of your customers, the fee can be very low when compared to results it can bring in.
Why Every Business Needs PPC
Because new customers are the key to stay relevant in the business world, the quest to acquire those can’t be a one-time thing as well. It has to be a process that happens simultaneously along with other core business operations. This is where PPC can be a blessing in disguise.
How Does Paid Advertising Work?
Pay Per Click Advertising (PPC) is very similar to Search Engine Optimization—except the results are quicker and easier to achieve. Every single day your content doesn’t reach the customer, you lose out potential customers to the competitor whose content did. This is why acting quick can be so important.
Why You Need a PPC Company
Two words: Quality Score. What’s the point of dishing out money if your ads do not even deliver? Maintaining a marketing campaign is a job that requires commitment. To put it into better perspective, let’s understand how Google and other Search Engines determine Quality Score.
More Leads.
Top Ranking, Low Costs
PPC Audits
A PPC advertising campaign requires regular audits in order to sustain quality scores and save costs. By combining analytics, testing and deep research on your industry & service areas, we come up with objectives for each audit and make necessary improvements. Not only this, we also analyze what your competitors are doing in order to beat them at their own game. With us, your PPC campaigns are always optimized to achieve only the best results at the minimum cost.
Search Ads
Paid search targets customers who are looking to buy services or products your business is offering by displaying your website on the top of the page. Because the results are displayed at the top, the click-through rate is high. It is important to note that even though it can be money spinner, an incorrectly set up campaign can potentially waste a lot of money too. We at MZ Digital marketing ensure that your campaign is a success and costs as little money as possible.
Display Advertising
By tracking user behavior, we put a banner or catalog advert in front of users that have already shown interest in your products or services. Correctly set up banner adverts will be shown on multiple websites in order to remind existing customers to act. We do the tracking—and we do the placement. All you got to do is sit back and count the money this brings to your business.
Remarketing
Not all customers buy when they visit your website. Once they are gone, they might not even remember they visited your business’s website. By retargeting these customers, we remind them of your brand and nudge them to act. Because not all customers are the same, without remarketing you can be losing out on a huge base of customers who are deliberate and picky. Improve ROI with specially designed ads that target these customers as these deliver high conversions.
